Umbro & Everton Together Again

Rory Brennan recently finished editing a commercial for Umbro highlighting their relationship with Everton Football Club for whom they provide the kit.

Directed by Joel Anderson via Clinic, the commercial reflects upon the various members of the club, their different contributions and the omnipresence of Umbro for all of these people throughout the past few decades.

The Umbro spot reflected the funny nature of the production/post-production relationship. The initial production plan would have required almost no post-production, however for various reasons the production didn’t go to plan and so the post process was drastically changed. I was suddenly required to become the problem solver to create a good looking coherent story, stylised in a manner that complemented the image of Umbro and Everton Football club.

After a lot of versions, trying different little tweaks, I believe we created the best possible product whilst keeping the concept in mind and the budget under control.

– Rory Brennan, Little Tale

This commercial comes after Everton signed a five-year kit deal with Umbro, replacing the previous kit suppliers Nike.

Tags | Everton Football Club, Joel Anderson, Rory Brennan, Umbro