BSkyB’s 2015 Rugby Union Promo

2015 will prove to be a very big year for Rugby Union in the UK and on BSkyB.In addition to the high quality European and Domestic competitions, the Rugby World Cup is taking place in England and Wales. Accordingly, BSkyB has dedicated considerable time to promoting the large selection of Rugby Union on offer via their HD sports channels. Accordingly BSkyB required a promo to tie these different assets together which culminated in the creation of The Perfect Try, an edit which used footage from different games within different competitions to highlight the talent of the many players involved.

As Little Tale’s Rory Brennan explains,

Typically Rugby Union promos will show a swarm of tries with loud music in the hope of exciting the viewer. This promo took a different angle of showing just one try but creating the illusion that all of the players from the different competitions and teams had worked together to create something greater than themselves. This allowed the promo to develop an emotional response, and encourages the audience to engage with the ‘story’ of the edit. The emotional engagement and the ‘uber-team’ are indicative of BSkyB’s Rugby Union coverage in such a busy sports year.

And at the end of the day, as a Rugby Union fan, it’s great to fantasise about such a try being possible.

– Rory Brennan, Little Tale

BSkyB’s coverage of Rugby Union includes the European Champions Cup, the European Rugby Challenge Cup, Guinness Pro 12, Top 14, The Rugby Championship and Super Rugby across their Sky Sports channels.

Tags | BSkyB, Rory Brennan, Rugby Union