Portfolio
On 25, Apr 2011 | In Motion Graphics | By Rory Brennan
Gas & Brake
Client: Hertz
Agency: DDB UK
Post-Production Facility: Zebra-Crossing
Producer: Nicola Martin
Editor: Rory Brennan
Compositor/Motion Graphics: Rory Brennan
About
For the European launch of Hertz’s ‘Gas and Brake’ campaign, a significant amount of reversioning and appropriation was required of the US original.
Apart from the adaptation into different languages and distribution channels, the main challenge was completely replacing the final vehicle from a Dodge Charger to a Mercedes E-Class Saloon using a 3D model.
